Defund to Refund

Because our dollars can do more. 

I was tasked with creating the launch social strategy and content for the Defund to Refund initiative. We set out to drive users to the storytelling platform via contextual messaging. Our goal was to encourage undecided users to shift their focus from the polarizing word, "Defund," and instead consider everything our communities could gain if funds were redistributed with humans in mind.

Check out the platform to see what could have been.

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Roles: Concepting, copywriting, strategy, art direction

Agency: Huge

Art Director: Reed Nowels

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